Section a) PURPOSE OF A MAIN FILM POSTER - UNIT 32

LO1 a) PURPOSE

TASK: Choose three posters: a MAIN POSTER, TEASER POSTER & CHARACTER POSTER from a recent film that has been used for the marketing campaign.  [http://www.impawards.com]

- The sole purpose of a film poster is to advertise an upcoming film, letting audiences know that a new film is due for release.

- A film poster is part of the early marketing strategy to raise awareness and generate hype for the film.

- A film poster provides a range of information for an upcoming film such as the title of the film, the release date, the stars/actors and actresses who are in the film and the BBFC certification.

- This information both attracts a viewer, through naming the stars who are popular and well known, as well as a ‘catchy’ film title, and at the same time informs them of vital information they may want to know about the film such as the release date and the certification.

- This information will determine the film’s suitability, i.e. whether it’s an appropriate film for a child to see.

- The photos and graphics of the poster can suggest a particular genre and narrative that the film will follow, giving an insight to what the film may be about.

- Above all a film poster helps a movie fan to decide whether the film is something they may be interested in going to the cinema and seeing!