LO1 e) LAYOUT
Annotate with arrows the KEY FEATURES of the MAIN, TEASER & CHARACTER POSTERS:
Annotate with arrows the KEY FEATURES of the MAIN, TEASER & CHARACTER POSTERS:
Thursday, 20 November 2025
Section a) PURPOSE OF A MAIN FILM POSTER - UNIT 32
LO1 a) PURPOSE
TASK: Choose three posters: a MAIN POSTER, TEASER POSTER & CHARACTER POSTER from a recent film that has been used for the marketing campaign. [http://www.impawards.com]
- The sole purpose of a film poster is to advertise an upcoming film, letting audiences know that a new film is due for release.
- A film poster is part of the early marketing strategy
to raise awareness and generate hype for the film.
- A film poster provides a range of information for an
upcoming film such as the title of the film, the release date, the stars/actors
and actresses who are in the film and the BBFC certification.
- This information both attracts a viewer, through
naming the stars who are popular and well known, as well as a ‘catchy’ film
title, and at the same time informs them of vital information they may want to
know about the film such as the release date and the certification.
- This information will determine the film’s
suitability, i.e. whether it’s an appropriate film for a child to see.
- The photos and graphics of the poster can suggest a
particular genre and narrative that the film will follow, giving an insight to
what the film may be about.
- Above all a film poster helps a movie fan to decide
whether the film is something they may be interested in going to the cinema and
seeing!
UNIT 32 - Section b) FORMAT OF A FILM POSTER - MAIN / TEASER / CHARACTER
LO1 b) FORMAT
Main posters that feature later in the marketing campaign will be more explicit, revealing more details about the film's plot.
Conventionally, a main poster will include a main image from the film possibly with the key characters. Release date, tag line, star names and a text box containing main cast and crew will feature.
Section b) TEASER POSTER FORMAT:
A teaser poster is an early promotional film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters.
The purpose is to incite awareness and generate hype for the film. A tagline may be included. There are some instances when teaser posters are issued long in advance before the film goes into production.
Teaser posters will often be mysterious or intriguing, intended to entice your curiosity and interest without revealing too much of the film's plot.
Notable styles for teaser poster include:
- bearing only a symbol associated with the film, or simply just the title.
- a main character, looking away from the screen but looking at something in the distance.
A teaser poster is an early promotional film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters.
The purpose is to incite awareness and generate hype for the film. A tagline may be included. There are some instances when teaser posters are issued long in advance before the film goes into production.
Teaser posters will often be mysterious or intriguing, intended to entice your curiosity and interest without revealing too much of the film's plot.
Notable styles for teaser poster include:
- bearing only a symbol associated with the film, or simply just the title.
- a main character, looking away from the screen but looking at something in the distance.
Section b) CHARACTER POSTER FORMAT:
For a film with key cast there may be a set of character posters, each featuring an individual character from the film.
Usually it contains the name of the actor or the name of the character played. It may also include a tagline that reflects something about the character.
UNIT 32 - Section c) CONTENT of the film poster - MAIN / TEASER / CHARACTER
LO1 c) CONTENT
1. Main
Poster Content - SECTION c)
In this section, you will DESCRIBE the key elements (content) of your chosen main film poster:
1. Film title (film logo)
Describe the design of the film title.
What does the title of the film suggest about the film?
2. Main image(s)
Describe the key images on your poster.
Why have they been chosen?
If big-star NAMES appear above the title of the film, or their faces are prominently featured in the artwork, the studio wants you to know who's in it. ***FILM STARS SELL FILMS
3. Tagline
What is the main film poster’s tagline?
What does the tagline suggest about the film?
4. Other TEXT Information
(Release date, director / producer, awards, expert witness quotes, cast & crew listings etc.)
What other information is given to the viewer on the main poster?
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2. Teaser Poster Content - SECTION c)
2. Teaser Poster Content - SECTION c)
In this section, you will DESCRIBE the key elements (content) of your chosen film teaser poster:
1. Film title (film logo)
Describe the design of the film title.
What does the title of the film suggest about the film?
2. Main teaser image(s)
Why have they been chosen?
What does it suggest about the film?
Why is it intriguing?
What is the teaser poster’s unique selling point (USP)?
3. Tagline
What is the film teaser poster’s tagline?
What does the tagline suggest about the film?
4. Other TEXT Information
(Release date, director / producer, awards, expert witness quotes, cast & crew listings etc.)
What other information is given to the viewer on the film teaser poster?
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3. Character Poster Content - SECTION c)
3. Character Poster Content - SECTION c)
In this section, you will DESCRIBE the key elements (content) of your chosen film character poster:
1. Film title (film logo)
Describe the design of the film title.
What does the title of the film suggest about the film?
2. Main character image(s)
Describe how the character is represented in the poster.
How is the character posed?
What is it telling us about the character?
What do the costume and props reveal about the character?
What do they suggest or signify?
[Remember BIG FILM STARS SELL FILMS]
3. Other TEXT Information
(Tagline, release date, director / producer, awards, expert witness quotes, cast & crew listings etc.)
What other information is given to the viewer on the film character poster?
Section f) - TARGET AUDIENCE oF a film poster - MAIN / TEASER / CHARACTER - UNIT 32
LO1 f) TARGET AUDIENCE
Tuesday, 11 November 2025
Monday, 10 November 2025
Wednesday, 15 October 2025
UNIT 31 - Photography for media products - LO1 - PHOTOGRAPH ANALYSIS 1 - PORTRAIT / Kevin Cummins OR Cindy Sherman
Kevin Cummins
OFFICIAL WEBSITE: http://www.kevincummins.co.uk/
OFFICIAL WEBSITE BIOGRAPGHY: http://www.kevincummins.co.uk/biography.php
Other resources:
ICONICIMAGES GALLERY: https://iconicimagesgallery.com/collections/kevin-cummins-collection
SONIC EDITIONS: https://www.soniceditions.com/photographer/kevin-cummins
Kevin Cummins in conversation with John Robb:
https://www.youtube.com/watch?v=8TtVJF_fRmQ
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OR
CINDY SHERMAN
THE ART STORY: https://www.theartstory.org/artist/sherman-cindy/
Wikipedia: https://en.wikipedia.org/wiki/Cindy_Sherman
Museum of Modern Art: https://www.moma.org/artists/5392
Other resources:
ARTSY: https://www.artsy.net/artist/cindy-sherman
GUARDIAN Cindy Sherman: "Why am I in these photos?"
https://www.theguardian.com/artanddesign/2016/jul/03/cindy-sherman-interview-retrospective-motivation
Monday, 13 October 2025
Thursday, 25 September 2025
Tuesday, 16 September 2025
UNIT 10 ::: 12 SHOT TYPES & MEANING POWERPOINT
In class you will complete the 12 shot type slides of the POWERPOINT:
Download the PowerPoint from the Teams assignment.
Download the PowerPoint from the Teams assignment.
TASK 1: ADD THE 12 SHOT TYPE PHOTOGRAPHS to the POWERPOINT SLIDES.
Resize and position to fit on the 12 slides.
Resize and position to fit on the 12 slides.
TASK 2: Add how you set up and FRAME each shot and the impact on the viewer.
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